- Satisfying the needs and Expectations of all customers,Consumers and personal.

- Maintaining and developing local markets and presence in the international markets.

- Continuous improvement of activities ,process,products,occupational health and safty,enviromental with the ultimate goal of a zero defect production.

- Developing the personel 's capabilities through continuous training.

- Reduction and prevention & environmental pollutants,removal and control of hazardous elements, hazardous,prevention of accidents ,injuies , deceases directed toward .safty & personal & society.

- Planning & implematation of measure directed toward economizing and reduction costs on raw material consumption ,energy resources and reduction & waste provision for recycling of wastes.